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ABOUT Us |
Our CLIENTS |
Our SERVICES |
WELCOME Technology companies need to continually strive for alignment of their company's strategy with the market. The strategy that proved successful for companies in the nineties are unlikely to be effective in the post dot com marketplace. Resource constraints often push companies into tactical behavior at the expense of a carefully thought out, well communicated go-to-market plan. To connect with market opportunities, particularly when your product creates new markets, requires careful integration of all marketing and sales resources to define strategic positioning and tactical execution plans. Hamel and Prahalad in “Competing for the Future” estimate that most executives spend less than three percent of their time building a collective view of the future, when they should be spending half of their time in the future. Further studies show that companies that define compelling strategies often fail to execute them. Sapiential Prime offers a unique blend of services including marketing communication, strategic company and product positioning and sales channel development from highly experienced hands-on professionals.
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