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SAPIENTIAL PRIME STRATEGIC MARKETING
Hamel and Prahalad in “Competing for the Future” estimate that most executives spend less than three percent of their time building a collective view of the future, when they should be spending half of their time in the future. "
Companies are continually searching for new ways to generate distinctive competitive advantages. Strategic thinking and implementation in all areas of a business can deliver significant advantages especially when a companies strategic positioning is fully aligned within the management team. Now, more than ever before, companies must learn to rapidly adapt to the changes in the business environment.
Many companies recognize this and host strategic management sessions but all too often managers find themselves attending to the crisis of the day and forget strategy. A recent Fortune magazine article cited failure to execute strategy as the most common reason for executive failure.
Sapiential Prime provides professional market analysis along with tactical and strategic planning. We work with client teams to establish careful company and product positioning in target markets and to develop key customer relationships.
Approach
Sapiential Prime explores with the management team both quantitatively and qualitatively the following areas:
- Business positioning
- Market positioning
- Go-to-market strategy and tactics
- Sales Channels
- Competitors
- Partnering
- IP protection
Sapiential Prime drives for buy-off and alignment of the management team. Once alignment is reached Sapiential Prime will participate in the execution of the plan.
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